FOUNDATION
MARKETING & SALES FUNNEL
Simplify and quantifies each step of the customer journey. It is the process of turning a lead into a customer, from a marketing (and sales) perspective. From the awareness stage when someone learns about the business, to the purchase stage, to post-purchase – satisfaction, word of mouth and customer retention. A funnel is a fundamental way for any business to model their marketing and sales systems to work together to first connect with a lead and then convert that prospect into a customer.
“The marketers’ goal is to funnel prospects into buyers, moving them from the top to the bottom of the funnel. The shape reflects the fact that a large number of people will never complete the journey through the funnel.” (Sapian & Vyshnevska, 2019)
TOP OF THE FUNNEL
this is the lead generation phase, marketing attracks potential customers and increases brand awareness
MIDDLE OF THE FUNNEL
marketing works alongside the sales team, provides valuable information that helps the custmer make a descision
BOTTOM OF THE FUNNEL
the emphasis is on great customer service, try to convert the customers for life and convert them into a raving fan
INNOVATE
Empowering businesses through tailored AI solutions.
Humanising AI (HAI) is a
Cambridge Advisory Company
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